Create and promote your digital brand
Maxime Nadot
CEO PUBLI/MAX
With more than 16,000 brokers in Quebec, standing out from the crowd can be a challenge. If having an impeccable customer service is essential, a broker must also know how to promote their brand.
But how?
It’s a necessity for brokers nowadays to create and promote their digital brand. 95% of real estate business starts on the web, pushing brokers to embrace this distribution channel to stay relevant.
The digital survival kit:
A professional website
Before investing in web advertising, the modern broker should have his own website. Otherwise, his prospects will end up on a real estate portal, where they might find another broker. Creating and updating your own website can seem tedious and complicated, but turnkey solutions exist to make your life easier.
Having your own website is good, being easily found on the web is better
In order to be found easily on the web, you will need strong Search Engine Optimization (SEO). If it takes time, it means it will be profitable in the long run. SEO can be improved with free tools like Google search control. This platform lets you keep an eye on your Google index data and gives you information on the most clicked keywords. While those keywords can give you relevant insights, they’re no longer sufficient for modern SEO techniques. Search optimization now also requires special attention to Long-Tail Keywords, a combination of words mixing popular words with less frequently searched words. This technique allows to increase the traffic and the conversion rate on your website.
In recent years, the rules to be correctly referenced have changed. The algorithm of search engine like Google now put more emphasis on criteria of relevance (location, type of services, etc.). To stay relevant, hosting a real estate blog is now critical. This webpage needs to host relevant content, optimized for the web and with a simple yet effective design. Listings must be easily accessible and should not send to readers to another website, they should push to customers towards calling the broker.
As modern economic models are shifting towards the elimination of the middleman with platforms like Duproprio, brokers must adapt their communication channels. Brokers need to be perceived as the true real estate expert. All the mandatory training real estate brokers go through should be used as a marketing tool to promote their expertise.
In summary, you need:
- A simple and functional website, combined with a blog curated with relevant and regular content. A competitive broker should also leave comments on various types of real estate articles, showing to the reader his expertise.
- To share relevant information on social networks while adding a personal touch
Newsletter
Bleed: A key element in printing
In this article, you will understand why bleed is necessary to have a professional impression.
Your Christmas marketing
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
How to make yourself known as a real estate broker? Your checklist
Your PUBLI/MAX checklist that will help you make yourself known as a real estate broker
Your Checklist - Sold Properties
Your PUBLI/MAX checklist that will help you promote your sold properties
Your Checklist - Properties for Sale
Your PUBLI/MAX checklist that will help you launching new properties on the market
Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven i...
PUBLI/MAX joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023.
PUBLI/MAX for real estate brokers
PUBLI/MAX by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Strategic direct mail
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Printing MLS listings is good, having brochures is even better !
When you organize real estate showings for your clients who are selling properties, you usually print MLS listings to give to the potential buyers, right ? Indeed, it contains all the main informat...
Why is video important on social media
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Direct mail with PUBLI/MAX, how does it work ?
Are your ready to create your first advertisement campaign with PUBLI/MAX ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals i...
Why choosing direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant for your business. But what we want to draw your attention on toda...
