Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven itself, but how to stand out more and how to find a new way to communicate with your target customers?
Speaking of which, we have two new products to present to you exclusively and which will allow you to stand out in your direct mail campaigns!
1- Die cut cardboard
This product allows you to stand out by offering original shapes in your mailings. Indeed, the die cut cardboard will attract the attention of your prospects through the playful and original aspect of the available and exclusive shapes (house, key, hot air balloon, Christmas tree, heart, pumpkin, sun, snowflake, autumn leaf...) and its fully customizable content. Your prospects will remember you! Not to mention that, for you, the return on investment will be more interesting because your customers will spend more time on it, unlike a standard square or rectangular cardboard!
Besides, since this is a premium product, it conveys an even more professional and polished brand image (printed on glossy and rigid stock). This goes hand in hand with a more targeted and personalized sending strategy according to the area you want: bet on quality rather than quantity to reach your customers!
2- The 8.5x11'' letter
With the 8,5x11’’ personalized letter, sent in an envelope, make sure to attract your customers' attention. Formal mail is indeed a good way to personally demonstrate to your prospects your care and professionalism. Its content is customizable (contact details and photos) as well as photos with mentions SOLD, FOR SALE or NEW.
There is also an element of curiosity in having to open an envelope rather than simply reading an advertising card. Your customers will also spend more time reading it, so you will double your attention span in terms of marketing!
Our two new direct mail products have been specifically designed for real estate brokers who want to stand out in their mailings, so don't wait any longer, order them now!
And don't forget to follow us on Facebook!
Newsletter
Fermeture Fêtes de fin d'année - en
Bleed: A key element in printing
In this article, you will understand why bleed is necessary to have a professional impression.
Your Christmas marketing
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
How to make yourself known as a real estate broker? Your checklist
Your PUBLI/MAX checklist that will help you make yourself known as a real estate broker
Your Checklist - Sold Properties
Your PUBLI/MAX checklist that will help you promote your sold properties
Your Checklist - Properties for Sale
Your PUBLI/MAX checklist that will help you launching new properties on the market
PUBLI/MAX joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023.
PUBLI/MAX for real estate brokers
PUBLI/MAX by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Strategic direct mail
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Printing MLS listings is good, having brochures is even better !
When you organize real estate showings for your clients who are selling properties, you usually print MLS listings to give to the potential buyers, right ? Indeed, it contains all the main informat...
Why is video important on social media
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Direct mail with PUBLI/MAX, how does it work ?
Are your ready to create your first advertisement campaign with PUBLI/MAX ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals i...
Why choosing direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant for your business. But what we want to draw your attention on toda...
Create and promote your digital brand
With more than 16,000 brokers in Quebec, standing out from the crowd can be a challenge. If having an impeccable customer service is essential, a broker must also know how to promote their brand.
