Home > Blog > Strategic direct mail Strategic direct mail
22 Jun 2022

Strategic direct mail


We don’t have to prove it anymore, direct mail is a great tool for real estate brokers to attract leads. But what are the best strategies in order to optimize your direct mail campaign ? We give you some tips in this article !

  • Send mailings often (every month for example) and target a small area, instead of sending everywhere in the city once per year
  • Plan mailings as soon as you list or sell a property, for example on 3 months after the date of sale or listing
  • To obtain a better outcome, plan mailings on 1500 to 5500 addresses
  • Make sure to not send direct mail during vacation time
  • Prefer a short text, with catchy keywords
  • Associate your direct mail campaign with a social media campaign as well, to create a domino effect and reach even more leads
  • Add a QR code to your direct mail campaign in order to make it interactive
  • Keep the same visual and send it several times
Don’t forget to follow us on Facebook !

Share

Newsletter

Bleed: A key element in printing
29 Feb 2024
Bleed: A key element in printing
In this article, you will understand why bleed is necessary to have a professional impression.
The real estate direct mail strategy month after month finally unveiled!
18 Aug 2023
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
How to make yourself known as a real estate broker? Your checklist
24 May 2023
How to make yourself known as a real estate broker? Your checklist
Your PUBLI/MAX checklist that will help you make yourself known as a real estate broker
Your Checklist - Sold Properties
18 Apr 2023
Your Checklist - Sold Properties
Your PUBLI/MAX checklist that will help you promote your sold properties
Your Checklist - Properties for Sale
05 Apr 2023
Your Checklist - Properties for Sale
Your PUBLI/MAX checklist that will help you launching new properties on the market
Direct mail - How to stand out from the competition?
02 Mar 2023
Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven i...
PUBLI/MAX joins the green and ecological wave
17 Feb 2023
PUBLI/MAX joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023.
PUBLI/MAX for real estate brokers
04 Feb 2023
PUBLI/MAX for real estate brokers
PUBLI/MAX by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
Virtual Decoration – New PIXIS Service Offer
27 Jan 2023
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
New Printing Press !
19 Jan 2023
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
New Notepads & Promotion for your New year's resolutions
07 Jan 2023
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
Your Christmas marketing
15 Nov 2022
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Direct mail, the perfect tool for lead generation !
04 Jun 2022
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
How To – Real Estate & Social Media
23 May 2022
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Printing MLS listings is good, having brochures is even better !
09 Jul 2021
Printing MLS listings is good, having brochures is even better !
When you organize real estate showings for your clients who are selling properties, you usually print MLS listings to give to the potential buyers, right ? Indeed, it contains all the main informat...
Why is video important on social media
07 Jul 2021
Why is video important on social media
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Direct mail with PUBLI/MAX, how does it work ?
27 Apr 2021
Direct mail with PUBLI/MAX, how does it work ?
Are your ready to create your first advertisement campaign with PUBLI/MAX ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals i...
Why choosing direct mail ?
21 Apr 2021
Why choosing direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant for your business. But what we want to draw your attention on toda...
Create and promote your digital brand
22 Jan 2019
Create and promote your digital brand
With more than 16,000 brokers in Quebec, standing out from the crowd can be a challenge. If having an impeccable customer service is essential, a broker must also know how to promote their brand.
Tuto: Add a list of contacts
03 Nov 2018
Tuto: Add a list of contacts
If you need to create a contact list but do not know how to do it, here is a tutorial!
Privacy Policy.
Decline
Accept
With your consent, we and our partners use cookies or similar technologies to store, access and process personal data such as your visits to this website, IP addresses and cookie identifiers. You can revoke your consent at any time.
Together with our partners, we process the following data:
Precise geolocation data and identification through device analysis, audience data and product development, Store and/or access to information on a terminal.
More information: Privacy Policy.