Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven itself, but how to stand out more and how to find a new way to communicate with your target customers?
Speaking of which, we have two new products to present to you exclusively and which will allow you to stand out in your direct mail campaigns!
1- Die cut cardboard
This product allows you to stand out by offering original shapes in your mailings. Indeed, the die cut cardboard will attract the attention of your prospects through the playful and original aspect of the available and exclusive shapes (house, key, hot air balloon, Christmas tree, heart, pumpkin, sun, snowflake, autumn leaf...) and its fully customizable content. Your prospects will remember you! Not to mention that, for you, the return on investment will be more interesting because your customers will spend more time on it, unlike a standard square or rectangular cardboard!
Besides, since this is a premium product, it conveys an even more professional and polished brand image (printed on glossy and rigid stock). This goes hand in hand with a more targeted and personalized sending strategy according to the area you want: bet on quality rather than quantity to reach your customers!
2- The 8.5x11'' letter
With the 8,5x11’’ personalized letter, sent in an envelope, make sure to attract your customers' attention. Formal mail is indeed a good way to personally demonstrate to your prospects your care and professionalism. Its content is customizable (contact details and photos) as well as photos with mentions SOLD, FOR SALE or NEW.
There is also an element of curiosity in having to open an envelope rather than simply reading an advertising card. Your customers will also spend more time reading it, so you will double your attention span in terms of marketing!
Our two new direct mail products have been specifically designed for real estate brokers who want to stand out in their mailings, so don't wait any longer, order them now!
And don't forget to follow us on Facebook!
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