Why is video important on social media

As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential clients, and this without spending too much money in it. And we understand you !

Good news, because today we tell you all about video, and why it’s definitely the most efficient tool at the moment, easy to set up, and with the best return on investment possible. Plus, we will give you some advice to integrate it correctly to your marketing strategy, and to your social media as well.

The numbers

Did you know that video represents 80% of internet traffic and that 4 billion videos are watched every day on YouTube (8 billion for Facebook) ? The impact and importance of video on the audience is no longer to be proven. It is, indeed, an essential tool to have in 2021 !

What are the benefits of including video to your marketing and social media ?

Video is the format which generates the stronger engagement rate from your audience : don’t forget that the average attention span of an internet user is 8 seconds : video is then perfect to reach quickly the audience !
Information contained in the video is easily memorized, compared to other formats such as text for example
Video will create a real experience for the audience because it includes the visual aspect as well as the sound
It will contribute to retain your clientele by creating trust and identification
It will allow you to boost your visibility as well as helping you develop your brand image
It can be a great way to stand out from your competition, by creating original and personalized content
Video will also help you with your SEO ranking : you will indeed have more chances to appear on Google’s first page with video content ! And as you probably already know it, platforms’ algorythms are conceived to prioritize accounts that have video content
It will contribute to increase your click-through rate, especially when it’s integrated to a newsletter for example
It’s probably the format with the best return on investment : it will cost you nearly nothing to make !

There are a lot of benefits in offering video content to your customers via your marketing and social media. Hard to miss, so make it your priority now !

Here is some advice to succeed with your video :

Content has to be short
Message has to be simple and efficient
Publish regularly, with diversified themes
Pay attention to your sound’s quality
Make sure that your video’s dimensions are well-suited on a computer as well as on a smartphone (prioritize square format)
Note that the maximum length depends on the platform on which you publish your video (40 minutes for Facebook, 10 minutes for LinkedIn, and 2 minutes for Twitter)
And of course, share your video !

Obviously, the goal is not to use only video, but to combine it with the other formats : blog articles, pictures, etc... in order to diversify the most possible your marketing. You can even talk about the same theme, but with different formats.

However, video is an accessible format, easy and quick to produce, with an amazing return on investment. Take advantage of it and use it on your social media to reach more clients. It is, indeed, the recipe for success : it will generate leads quickly, without having to break the bank !

In the real estate field, keep in mind that solutions exist in order to automate video’s creation and publication process, directly from your new listings. Tools such as SocialIMMO, for example, even allow you to have a new video every time you change the price, with professional ready-to-use templates that you can customize to your taste.

Thanks to this automation, you will take advantage of your real estate activity to generate relevant and professional content for your social media.

Don’t let this opportunity go away ! And don't forget to follow us on Facebook !

Sources :

https://www.ilestunefois.com/social-video-reseaux-sociaux/

https://mo-jo.fr/article/00060/limportance-du-contenu-video-sur-les-reseaux-sociaux

https://www.socialeven.fr/video-reseaux-sociaux-pourquoi/

https://www.ilestunefois.com/10-chiffres-qui-demontrent-lefficacite-de-la-video-en-marketing/