Bleed: A key element in printing
In printing, the concept of bleed represents an essential technical notion, especially for real estate brokers who aim to showcase their properties with professional quality. But what is bleeding, and why is it so crucial in your communication materials?
What is bleed?
Bleed refers to an extra margin added around your document before printing. This excess area, generally 1/8 of an inch (or 0.125 inch per side), is intended to be trimmed off after printing. The purpose? To ensure that your image or background colour extends right to the edges of your finished document, without leaving any undesirable white borders.
For example, for a “Direct Mail with Addresses” product of size 8.5 x 11 inches, your file should have a size of 8.75 x 11.25 inches.
The importance of bleed
For real estate brokers, the visual impact of communication materials is paramount. Whether it's for brochures or business cards, a well-finished document, where the image extends perfectly to the edge, is more aesthetically pleasing and conveys a more professional image.
The presence of bleed allows for, during printing:
Visual perfection: Bleed prevents white margins after cutting, enabling an impeccable finish for your documents.
Cutting precision: In the printing process, slight variations can occur. Bleed ensures that these variations do not affect the aesthetics of your documents.
Design flexibility: With bleed, you can incorporate design elements that extend to the edges of your materials, without fear of them being truncated.
Practical application
When importing your designs onto different platforms, ensure to include bleed by the specifications. This not only guarantees the quality of the print but also that your message is printed without alteration.
For example, on Canva, you can add bleed to a file by going to: File > Show Settings > Click on Show Bleed.
It is also possible to add this setting to tools from the Adobe suite.
By wisely integrating bleed into your designs, you give yourself the best chance of having the printing carried out as you wish, thereby showcasing real estate properties effectively. It's a technical detail that makes all the difference in the perception of your brand and image in the real estate market.
Newsletter
Your Christmas marketing
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
How to make yourself known as a real estate broker? Your checklist
Your PUBLI/MAX checklist that will help you make yourself known as a real estate broker
Your Checklist - Sold Properties
Your PUBLI/MAX checklist that will help you promote your sold properties
Your Checklist - Properties for Sale
Your PUBLI/MAX checklist that will help you launching new properties on the market
Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven i...
PUBLI/MAX joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023.
PUBLI/MAX for real estate brokers
PUBLI/MAX by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Strategic direct mail
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Printing MLS listings is good, having brochures is even better !
When you organize real estate showings for your clients who are selling properties, you usually print MLS listings to give to the potential buyers, right ? Indeed, it contains all the main informat...
Why is video important on social media
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Direct mail with PUBLI/MAX, how does it work ?
Are your ready to create your first advertisement campaign with PUBLI/MAX ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals i...
Why choosing direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant for your business. But what we want to draw your attention on toda...
Create and promote your digital brand
With more than 16,000 brokers in Quebec, standing out from the crowd can be a challenge. If having an impeccable customer service is essential, a broker must also know how to promote their brand.
